The login window for the Applicant's Account and the login window to start a new application have different URL's but obviously use the same code.  Since it is known up front (via the URL) that the two logins have a different intent, the login window code could be modified to make use of that information.  For example, if the URL contains a form ID the title of the form could be a banner across the login window.  This would help applicants distinguish between logging into their account and logging in to start a new application, something they are frequently unable to do without a few phone calls. See also recently submitted Idea "Login for new application could present choice of creating new or accessing already-started form"